I launched MES for 5K staff, reduced TTV by 30%

Product design
User interviews
A/B testing
User experience
Design system
I launched MES for 5K staff, reduced TTV by 30%I launched MES for 5K staff, reduced TTV by 30%
Client
Hesh
Location
Wilmington, USA
Year
2024
Industry
Industrial automation

As a product designer for Hesh, I led the end-to-end design process of a real-time MES optimizing B2B production. Collaborating with a dedicated team of 8, we delivered desktop and mobile interfaces, achieving a 30% efficiency boost through agile, user-centered design

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Since I joined, Hesh’s user experience and interface have undergone a complete transformation. The previous product missed business goals and user needs, so I redesigned it entirely, introducing a cohesive design system

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Empathise phase

I conducted 50 semi-structured interviews with open-ended questions to understand the production process and user challenges

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Define

Following the interviews with key stakeholders and users, we uncovered the following challenges

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Ideate phase

After user interviews and insights, I led tons of brainstorms to generate ideas and explore solutions, focusing on design directions, features, and user needs

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Prototype and test phases

We focused on the top-priority features that required the most substantial redesign: the Production and Workflow Editor flows

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The Workflow Editor required a complete overhaul as it failed to align with business goals and user needs

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I crafted over 400 layouts, leveraging A/B testing and feedback to ensure a seamless experience, resulting in the successful launch of version 1.1 with a user-centric design focus

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Through brainstorming, I identified the need for a mobile app with real-time updates and designed a solution that improved communication efficiency by 20%

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Through collaboration with stakeholders, I identified the need for core webpages, designed impactful solutions, boosting product sales by 55%

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I initiated and developed a design system based on atomic design principles to ensure consistency and streamline the development process

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Positive impact and good engagement

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Since I joined, Hesh’s user experience and interface have undergone a complete transformation. The previous product missed business goals and user needs, so I redesigned it entirely, introducing a cohesive design system

separator

Empathise phase

I conducted 50 semi-structured interviews with open-ended questions to understand the production process and user challenges

separator

separator
separator

Define

Following the interviews with key stakeholders and users, we uncovered the following challenges

separator

Ideate phase

After user interviews and insights, I led tons of brainstorms to generate ideas and explore solutions, focusing on design directions, features, and user needs

separator

Prototype and test phases

We focused on the top-priority features that required the most substantial redesign: the Production and Workflow Editor flows

separator

The Workflow Editor required a complete overhaul as it failed to align with business goals and user needs

separator

I crafted over 400 layouts, leveraging A/B testing and feedback to ensure a seamless experience, resulting in the successful launch of version 1.1 with a user-centric design focus

separator

Through brainstorming, I identified the need for a mobile app with real-time updates and designed a solution that improved communication efficiency by 20%

separator

separator

Through collaboration with stakeholders, I identified the need for core webpages, designed impactful solutions, boosting product sales by 55%

separator

I initiated and developed a design system based on atomic design principles to ensure consistency and streamline the development process

separator

Positive impact and good engagement

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